Role: Creative Direction / Art Direction Client: Wish
For the unveiling of the Wish app's rejuvenated design, advanced AI integration, and the immersive visual universe I was invited to meticulously assembled an eclectic mix of imaginative minds and visionary collaborators. We with the talents of Adrian Bliss, MLMA, Harry Tate, and Baby Tate to manifest the limitless potential within the new World of Wish.
Working with Pitch Studios in London I’ve developed a Creative Playbook with AR stickers, and different design elements to help bring add some Wishness to their content. Based on the new brand visual language the stickers allowed people to reinterpret the Wish experience as part of their own World of Wish while helping launch the new app experience to the wider community. We also created a 3D portal in Instagram based on new logo inviting people to discover the World of Wish in their own space.
