Role: Creative Direction / Art Direction / Brand Identity Client: S7 Airlines
The Imagination Machine puts the wonders of the world in the grasp of anyone who can focus all of their imagination on their dream destination. Revealed at a busy Moscow mall, Imagination Machine is an innovative installation that uses EEG-technology to turn brains into game controllers, as participants use only the power of their imagination to control a virtual plane..
Seated in front of a large 2-meter projection-mapped globe and fitted with an EEG-brainwave headset to monitor focus, participants had 45-seconds to manoeuvre a small physical plane to their dream destination – using only the power of their mind. Users who could remain focused and successfully land their plane were awarded a round trip to their chosen destination. The stunt is truly showing that, with S7 Airlines and their oneworld alliance partners, you can fly to any place you can imagine.
Awards: Eurobest Innovation Grand Prix, Eurobest Silver, 2 Bronze Cannes Lions, Adobe Cutting Edge Award, ADWEEK Project Isaac Gold for Creative Invention, One Show Silver and Bronze, 2 Webby Nominations