Role: Creative Direction / Art Direction / Brand Identity

In collaboration with 72andSunny & Under Armour, I’ve developed a brand new Football Europe Campaign for Under Armour's Football Category. We recruit unknown grassroots young players to feature in outdoor ads alongside big names, illustrating the idea of "the biggest teams the world has never seen" next to world stars, to create a striking contrast during the Euro Cup. To the Greatest Teams The World Has Never Seen #ProtectThisHouse