Role: Creative Direction / Art Direction / Design / Illustration Client: EA Sports FIFA & Wieden + Kennedy Amsterdam

In September 2015, EA Sports unveiled the global launch of FIFA 16 with the “Play Beautiful” campaign, an operatic homage to the passion and dedication of players, gamers, and fans worldwide. The commercial featured iconic figures such as Leo Messi, Sergio Agüero, Alex Morgan, Kobe Bryant, and Pelé, celebrating the beauty of football. This captivating advertisement became the most-watched ad on YouTube that month.