Role: Creative Direction / Art Direction / Design Client: NikeSB / Skatepark Noord

As a skater and passionate lover of the sport for over 20 years, it was an honor to be invited to work on the brand and film launch for Skatepark Noord in Amsterdam. In collaboration with the local community and Nike SB, we developed a brand campaign and launched a skate school program that has thrived for the past 12 years, establishing the park as a global destination for skateboarding competitions.

My mission is to create a brand with a timeless story, deeply connected to Noord Holland's skateboarding culture. The visuals above capture the inspiring architecture, while below lies the resulting distinctive design.

Lil Wayne, showcasing his passion for skateboarding, recently visited Amsterdam Skatepark in the Netherlands. Dressed in his sleek, all-black YMCMB tracksuit, he was thrilled with the experience. Captivated by the exceptional quality of the skatepark, which he regards as the best in the world, Lil Wayne chose to vlog about his amazing experience, sharing his excitement with fans globally.